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Mid-Size6 weeksSaaS

Unified Data Platform for SaaS Startup

Consolidated scattered data from 8 different tools into unified platform, automating key metrics and enabling data-driven product decisions.

Data IntegrationAnalyticsSaaS Metrics

The Challenge

A rapidly growing B2B SaaS company had data spread across multiple tools with no single source of truth for key metrics.

Pain Points:

  • Data scattered across 8 different tools (Stripe, Segment, Salesforce, etc.)
  • Manual work to compile weekly metrics report took 15+ hours
  • Different teams used different definitions for the same metrics
  • No visibility into product usage patterns across customer segments
  • Leadership making decisions based on inconsistent data

The Solution

We built a unified data platform with automated metrics calculation and self-service dashboards for the entire company.

Our Approach:

  • Connected all 8 data sources into central Snowflake warehouse
  • Implemented dbt for standardized metric definitions
  • Built automated dashboards for MRR, churn, LTV, and product usage
  • Created data dictionary defining all key business metrics
  • Set up daily automated reports eliminating manual compilation

The Results

The unified platform established a single source of truth and dramatically reduced time spent on reporting.

Manual Reporting
15hrs → automated
Weekly reporting fully automated
Data Sources
8 tools unified
Single source of truth established
Dashboard Users
Entire company
Self-service access for all teams
Product Insights
Usage analytics
Data-driven product decisions enabled

Technical Stack

Technology Stack:

  • Data Warehouse: Snowflake
  • ETL: Fivetran, custom Python scripts
  • Transformation: dbt
  • BI: Metabase
  • Sources: Stripe, Segment, Salesforce, Intercom, Google Analytics, HubSpot

Technical Highlights:

  • Automated data freshness monitoring
  • Standardized SaaS metrics (MRR, ARR, churn, LTV/CAC)
  • Product usage cohort analysis
  • Customer health scoring
  • Automated Slack notifications for key metric changes

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Anduril Labs | Data Infrastructure & Analytics Solutions